Following the success of Dunlop’s Q3+ performance tires, Point Light was invited to the postproduction phase by Vreeke and Associates in order to promote Dunlop’s Roadsmart III all-weather touring tire in their Press Kit at Product Launch and on the RideDunlop YoutTube channel while preserving key trademark looks of the Dunlop brand. Multiple cuts have since been created from the original “long”form (1 minute) piece for use on television, social media, and Jumbotron playback at sponsored races.

Of note, several of the videos edited by Point Light have rapidly outperformed many prior videos on the RideDunlop YouTube channel. Seen here is a 30-second cut (from the Press Release video) that has garnered tens of thousands of views within just months of being posted.