Dave Soiland’s NorCal Crushers is an elite contracting company that specializes in repurposing rocks, concrete waste, and other materials, saving client budgets and reducing environmental impact.

Dave sought to refresh his website and to create a promotional video spot that highlights the benefits of working with NorCal Crushers while also offering a platform for him to communicate the importance of investing in green-earth practices.

Point Light Pictures managed Dave Soiland Co’s website redesign/build, which included the development of the company’s logo and production of a video highlighting the McCloskey 154R v3 Concrete Crusher as a part of the company’s ongoing efforts to preserve construction materials, utilizing interview and onsite footage captured by drone and RED cameras in 4K/UltraHD.