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Dunlop Q3+ Tire Release

Point Light was invited to the postproduction phase by Vreeke and Associates in order to add a new creative editing set to Dunlop’s Press Kit and Product Launch while preserving key trademark looks of the Dunlop brand. Multiple cuts have since been created from the original 2 minute piece for social media and Jumbotron use at Dunlop sponsored races.

Of note, several of the videos edited by Point Light have quickly outperformed nearly every prior video on the RideDunlop YouTube channel. The 30-second cut has over 19,000 views.


Due to privacy agreements, video playback is not available for all projects.

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